Facebook Reactions
On February 24, 2016 Facebook announced global availability of Reactions.
Since there is almost six months that users can use the Reactions, it was time to check their usage. For that purpose I selected 3 Slovenian Telco Facebook pages. With the help of RFacebook package I collected the posts from May to July 2016.
So, here we go!
First, lets load necessary packages.
library(Rfacebook)
library(ggplot2)
library(dplyr)
library(reshape2)
Next, lets collect all the posts from the 3 Facebook pages:
data.simobil <- getPage("simobil", since="2016-05-01", until = "2016-07-31", feed=T, token=fb_oauth, n = 50000)
data.telekom <- getPage("TelekomSlovenije", since="2016-05-01", until = "2016-07-31", feed=T, token=fb_oauth, n = 50000)
data.telemach <- getPage("TelemachSi", since="2016-05-01", until = "2016-07-31", feed=T, token=fb_oauth, n = 50000)
Now that we have the posts we can use the getReactions(post, token, verbose = TRUE)
function. A post
is a post ID or a vector of post ID’s. Here is an example of post ID’s:
head(data.simobil$id)
## [1] "48447625148_10154258264790149" "48447625148_10154255339530149" ## [3] "48447625148_10154253641935149" "48447625148_10154252910300149" ## [5] "48447625148_10154250467845149" "48447625148_10154250287890149"
So lets feed the ID’s to the getReactions()
function.
# Reactions
react.simobil <- getReactions(post = data.simobil.p$id,token = fb_oauth)
react.telekom <- getReactions(post = data.telekom.p$id,token = fb_oauth)
react.telemach <- getReactions(post = data.telemach.p$id,token = fb_oauth)
With the help of dplyr
package we can come up to a summary for all 3 Telco Facebook pages. So let see what we got.
brand | likes | love | haha | wow | sad | angry |
---|---|---|---|---|---|---|
Si.mobil | 5530 | 30 | 18 | 24 | 14 | 30 |
Telekom Slovenije | 14993 | 1181 | 66 | 105 | 9 | 35 |
Telemach | 23327 | 2995 | 1535 | 363 | 338 | 51 |
Total | 43850 | 4206 | 1619 | 492 | 361 | 116 |
And the plot:
So, users are not using the reactions button extensively. The usage ranges from 2% up to 18%.
One thought on “Facebook reactions”
While not all users may have loved the feature, the Love Reaction has been the social network’s most popular, accounting for more than one-half of total Reactions.